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A BRANDING CAMPAIGN FOR NORDEA INVEST

 

Good craftsmanship makes investments that stand the test of time

 

Nothing says quality like dedication, experience and an eye for detail. This was the starting point for a new digital branding campaign we developed for Nordea Invest, one of Denmark's largest asset managers – and rolled out on the basis of an extensive and strategically-driven social media effort.

 

Because good content if not marketed well won't take you anywhere.

That lead character

 

The campaign primum mobile was an emotional branding film reflecting Denmark's cultural-historical tradition of good craftsmanship and its great symbolic and identity-creating importance. The film is carried forward by a mixture of pathos, melancholy and grandeur, enhanced by a custom-tailored sound profile.

Curious? Watch the film below.

To support the branding film, we produced a bunch of short explainer films, each with its own story about Nordea Invest's activities. In multi-format carefully adapted to each individual channel, obviously.

The campaign aimed to create a new value proposition: that a commitment to quality and innovation ultimately makes the best and most long-lasting products.

This also applies when investing.

No reach without a well-defined marketing strategy …

 

We designed a strategic sequencing flow on all leading social channels for the roll-out. This allowed us to qualify and build a relevant audience. In parallel, we ran an independent track with secondary content such as still images and video clips.

 

We took heavy advantage of the Facebook and Instagram ad format Instant Experience, where we could create catchy microsites without removing the user from their website – thereby achieving additional engagement in the form of immersion and consumption of more content.

Behind the scene - man playing trumpet
Behind the scene - woman sitting on a chair
Behind the scene - woman working on a dress

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