A BRANDING CAMPAIGN FOR NORDEA INVEST
Good craftsmanship stands the test of time
Nothing says quality like dedication, experience and an eye for detail. This was the starting point for a new digital branding campaign we developed for Nordea Invest, one of Denmark's largest asset managers – and rolled out on the basis of an extensive and strategically-driven social media effort.
Because good content, if not marketed well, won't take you anywhere.
That lead character
The campaign primum mobile was an emotional branding film reflecting Denmark's cultural-historical tradition of good craftsmanship and its great symbolic and identity-creating importance. It's carried forward by a mixture of pathos, melancholy and grandeur, enhanced by a custom-tailored sound profile.
The film won us Platinum in the category “Non-Broadcast | Short Form Web Videos < 3 Minutes” at the 2023 edition of Viddy Awards, an annually held competition honouring video excellence in a digital world.
To support the branding film, we produced a bunch of short explainer films, each with its own story about Nordea Invest's activities. In multi-format carefully adapted to each individual channel, obviously.
The campaign aimed to create a new value proposition: a commitment to quality and innovation ultimately makes the best and most long-lasting products.
This also applies when investing.
No reach without a well-defined marketing strategy
We designed a strategic sequencing flow on all leading social channels for the roll-out. This allowed us to qualify and build a relevant audience. In parallel, we ran an independent track with secondary content, such as still images and video clips.
We took advantage of the Facebook and Instagram ad format Instant Experience, where we could create catchy microsites without removing the user from their website – thereby achieving additional engagement in the form of immersion and consumption of more content.
Related Capabilities
& Templated Solutions
Activation
Staying active is as healthy for your brand as for your body. Brand activation is a key marketing strategy that involves engaging your current customers and intriguing new ones through brand interaction and experiences.
Content
Having the right digital tools is essential to support your business and stay agile. But without engaging and relevant content, you are dead in the water.
Design
Design is not just about colours and shapes. It also takes into account the complexities of human behaviour and decision-making.
Motion
If you need to deliver the message in a colourful and captivating manner, it might be a good idea to set the story in motion.
Technology
We see technology as a means to an end; we never implement technology alone for the sake of technology but always see it in the business context.
User Experience (UX)
If you want to offer your users a hassle-free, consistent experience when jumping between touchpoints (and you do!), UX design is a must.
Animation Film
Animated films are highly effective in maintaining viewer attention. Needless to say, it’s never a bad idea to consider animation for a marketing campaign.
Gut Feeling-First UX
Designing effective UX requires human intelligence. It comes down to instinctive emotions and gut feelings about user needs, wants, values, and psychology.