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A lot (and we mean a lot) of people out there use the digital space to discover and compare brands. To assess who to engage with – and who to steer clear of. Even marketers looking for b2b connections and leads are monitoring the online space for opportunities.
So, be there or be square
We know it’s an outdated, almost awkward phrase, but sometimes you must embarrass yourself to make a point.
Marketing a brand is about understanding where the audience is and how to deliver the message effectively. No reasonable marketer puts up an ad billboard in the middle of the desert for no one to notice. No matter how revolutionary your product or service is, your sales will not reflect your expertise if your brand message doesn't reach the desired audience – with content that cuts through the clutter.
Concept: Stay Active
We constantly endeavour to bring a fresh and creative perspective to your brand story and keep it active and top-of-mind in the digital landscape.
In life, if you don’t stay active, you lose momentum, get stuck, and fall behind. This applies to your brand and platform as well. We apply channel and audience insights, create content that catches the attention and builds incentives towards business-critical goals.
Here are three main reasons to stay active:
1) To be consistent
Being consistent as a brand builds trust with the target audience and can increase brand recognition by up to 80%.
Source: The B2B Marketing Lab
2) To build trust
93% of B2B buyers prefer to work with brands that have a consistent image and message across all touchpoints.
Source: Content Marketing Institute
3) To create impact
B2B companies that post and boost posts generate 67% more monthly leads than those that don’t.
Source: State of Inbound 2018 – HubSpot
You might also be
Having the right digital tools is essential to support your business and stay agile. But without engaging and relevant content, you are dead in the water.
If you need to deliver the message in a colourful and captivating manner, it might be a good idea to set the story in motion.