DESIGN

 

The wrapping is as valuable as the present inside

 

It's quite simple: a great design will make you look good and help you to stand out from the competition. Design can lift any marketing campaign and communication activity to new levels. The right design requires creativity, ingenuity and analytical rigour. It’s about identifying and understanding the vision for the design and the client's long-term goals. Needless to say, design is not everyone's forte.

Design present

Why design's important

 

Some still think that design is about just making things look pretty. But design is as much a science as it is about aesthetics. Design always considers how and why people are motivated to take action. And shapes and colours alone don’t cut it. Human behaviour and decision-making are much more complex than that.

Luckily ...

 

In the digital sphere, just as in the bricks-and-mortar world, items will sell themselves when the decor and layout are strategically planned and executed down to the last detail. When it's not, even the best product will sit on its shelf, gathering dust. When a store appeals to our senses, plays with our emotions and brings us the answers we seek, we feel happy and motivated. And we come back. And that’s all a design thing. The design builds great relationships that last.

 

We address design with a humble and honest approach and great respect for heritage and tradition.

 

Designing is only sometimes about making something from scratch. Many established brands already have brand guidelines and standards, a fixed colour palette, typography, iconography and logos.

 

A good designer can build on or make something different from what is already there. Like old-fashioned turntable DJs that reuse already recorded material, loop it, slice it, splice it and apply it to make new, exciting stuff.

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