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Stories, thoughts, and expertise

We help ambitious organisations solve complex problems through strategy, creativity and technology.

Authenticity and the crucial role of human creativity in the age of AI

By Jesper Strøm Madsen, Creative Director

2 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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Brand equity X The Flip

By Lerke Christoffersen, Head of Brand

3 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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So you've fed ChatGPT* your prompt...

By Chris Pedersen, Technology Director

1 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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The AI era is here.

By Klavs Valskov, Commercial Director

1 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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The role of the CMO is changing fast: "It's incredibly complex"

By Klavs Valskov, Commercial Director

6 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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AI as a channel: how it works, and where brands can influence what gets said

By Chris Pedersen, Technology Director

8 min. reading time

AI is already answering your customers' questions. The question is whether it's using you to do it. Most brands have heard of GEO. Fewer know there are two other levers — and one of them puts you inside the room where the decision is actually being made.
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Why a calculator could be your most valuable digital asset

By Chris Pedersen, Technology Director

4 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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How AI killed the homepage... but is saving the website!

By Chris Pedersen, Technology Director

3 min. reading time

The interface is now a prompt, not a homepage. AI delivers the answers before anyone reaches your site. That raises a simple question: why have a website at all? Because in a web overrun by machine-made content, human-built sites become rare markers of trust and authority. The website survives, but as something new.
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Rewriting the rules of the web

By Chris Pedersen, Technology Director

3 min. reading time

From iPhone to AI agents: the importance of interface shifts.
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Keep it real: How to stay authentic in an AI-driven world

By Frankly

2 min. reading time

AI is mutating how we create, communicate, and connect. Sure, it brings speed, scale, and endless possibilities to the mix, but it also risks it if left unguarded.
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The art of compelling branding: when storytelling and strategy come together

By Frankly

2 min. reading time

How authentic storytelling, with a visual red thread and a smart media plan, made brand awareness tangible and measurable.
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A Year of Growth, Big Ideas, and Strong Client Partnerships

By Frankly

4 min. reading time

2024 brought profitable growth – but more importantly, it brought amazing new clients, stronger international partnerships, and a team that keeps raising the bar.
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