A NEW CORPORATE WEBSITE FOR BRACCO
A face-lift for a century-old life science company
Born and raised in Italy, Bracco is a multinational healthcare company operating in diagnostic imaging, non-invasive techniques that let doctors look inside the body for clues about a medical condition.
But as Bracco grew to become a leading player within its field, the company's digital communication was left behind. Bracco had a total of 10+ websites across business units and group subsidiaries. The web pages lacked consistency, user-centricity, and a clear direction.
A website with purpose and power
We were brought in to develop a new face for the company to show the world. A website to showcase the Bracco purpose and core beliefs, capabilities and alliances, products and services, culture, and history.
To crack the communication conundrum, we went with a ‘simplify to amplify’ approach. A carefully considered user experience (UX), focusing on elegant design, clear messaging, and SEO-readiness – supported by a new color palette, typography, graphic elements, image style, and tone of voice. Collectively to tell the Bracco story in a friendly, compelling, and engaging way.
This approach allowed us to create a strong unified storyline and visual feel across all Bracco Group businesses. To build a stronger and more competitive global presence and ultimately drive potential customers and partners closer to the Bracco brand.
& Templated Solutions
Gut Feeling-First UX
Designing effective UX requires human intelligence. It comes down to instinctive emotions and gut feelings about user needs, wants, values, and psychology.
Design is not just about colours and shapes. It also takes into account the complexities of human behaviour and decision-making.
Having the right digital tools is essential to support your business and stay agile. But without engaging and relevant content, you are dead in the water.
We see technology as a means to an end; we should never implement technology alone for the sake of technology but always see it in the business context.
If you want to offer your users a hassle-free, consistent experience when jumping between touchpoints (and you do!), UX design is a must.
Copywriting is the art of creating persuasive content that encourages people to engage with you and your products or services.
Üdvözöljük, Bienvenue, Welcome! Being a multilingual team means we have the ability to bring a large variety of talents, perspectives, expressions and approaches to the table.