Hero image of Bracco design on a desktop, tablet and mobile device.



A face-lift for a century-old life science company


Born and raised in Italy, Bracco is a multinational healthcare company operating in diagnostic imaging, non-invasive techniques that let doctors look inside the body for clues about a medical condition.

But as Bracco grew to become a leading player within its field, the company's digital communication was left behind. Bracco had a total of 10+ websites across business units and group subsidiaries. The web pages lacked consistency, user-centricity, and a clear direction.


A website with purpose and power


We were brought in to develop a new face for the company to show the world. A website to showcase the Bracco purpose and core beliefs, capabilities and alliances, products and services, culture, and history.

To crack the communication conundrum, we went with a ‘simplify to amplify’ approach. A carefully considered user experience (UX), focusing on elegant design, clear messaging, and SEO-readiness – supported by a new colour palette, typography, graphic elements, image style, and tone of voice. Collectively, to tell the Bracco story in a friendly, compelling, and engaging way.

This approach allowed us to create a strong, unified storyline and visual feel across all Bracco Group businesses. To build a stronger and more competitive global presence and ultimately drive potential customers and partners closer to the Bracco brand.

Oh, and by the way, our effort won us Gold in the Website B2B category at the 2023 dotCOMM Awards.

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