The B2B Launch Kit

 

New product launches in B2B shouldn’t feel like a scramble. This kit helps you get your head around the tasks ahead, clarifying what you’re launching, who it’s for, and why they should care — ultimately to deliver smart content with sharp messaging where your audience actually is. Think of it as a conversation starter for that impactful campaign you deserve.

There’s no magic fix 

What works brilliantly in one context might fall flat in another. Context is everything.

You need the right fit for the terrain, not just what looks good on the shelf.

This kit is all about just that. 

What makes sense, what works, and why? 

These three questions are not just questions, but important morals to effective problem-solving. And they are front of mind when coming up with those realistic solutions that actually get the job done — on time, on budget, and on brand.

A great idea only matters when it brings in customers, right? 

But launching a product isn't just about the idea. It's about having a clear, structured process that takes you from concept to market.

You thought Charles Sanders Peirce was pragmatic?

You clearly haven’t met us.

From planning, creation, and activation/optimisation, we always evaluate beliefs and theories based on their practical effectiveness. What is an idea if it doesn’t work well in real-life situations, anyway?

Now, how can we help? 

Talking feels safe. Execution feels risky. 

 

That’s why you need a trusting partner who brings clarity, experience, and steady hands. Let’s start the conversation. Tell us your biggest focus right now and where you feel stuck, and we’ll tell you how we might help you — with real-world stories to support our claim. 

We need to fully understand our

Market & Competitive Analysis

Here’s how we help:

  • Competitor messaging analysis
  • Visual market mapping
  • Insight storytelling

We help you understand and outpace competitors by analysing their messaging, visually mapping the market, and turning insights into clear, actionable stories about what you can do to win it.

 

Here's the evidence:

Novonesis

Novonesis

We conducted a very thorough competitor behaviour examination on LinkedIn to help a global leader in biosolutions stand out rather than just echo industry chatter.

BMI + ADNOC

ADNOC and BMI Group

We provided a detailed competitor behaviour examination to help energy group ADNOC and roofing systems manufacturer BMI Group make more informed strategic choices.

Help us create a clear and meaningful 

Value Proposition

Here’s how we help:

  • Storytelling-driven narrative frameworks aligned with your brand

We use storytelling techniques to build a clear structure for talking about your brand so that everything you say feels consistent, engaging, and true to your brand’s identity and values.

Here's the evidence:

Henkel Value Proposition

Henkel AMC and LOCTITE®

We helped with winning corporate messaging strategies for German chemical and consumer goods company Henkel's AMC division and adhesive solutions brand LOCTITE®.

What insights are we missing with  

Customer Journey Mapping

Here’s how we help:

  • Aligned content and engagement tactics

We align content and engagement tactics to each stage of the customer journey. We provide proper mapping to help you meet the right people with the right message, at the right time, driving relevance, trust, and action.

Here's the evidence:

Henkel Cookbook

Henkel

We reimagined the concept of journey mapping and experience design (XD) by creating a journey cookbook with "all the ingredients you need to cook delicious journeys.

Henkel Customer Journey

Henkel

We’ve helped chemical and consumer goods company Henkel's haircare brand map out their customer journeys, spot what’s not working, and find new opportunities to create better experiences.

Diabetes UK

Diabetes UK
For Diabetes UK, a leading charitable organisation dedicated to supporting people affected by diabetes, we explored user needs and challenges to understand user expectations of the organisation’s interactive learning platform.

How can we stand out with stellar  

Product Naming & Branding

Here's how we help:

  • Creative naming workshops
  • Brand guardrail alignment

We develop strong, memorable product or brand names through collaborative workshops and ensure they align with your brand’s rules, style, and overall identity.

Here's the evidence:

Pathera

Pathera

BASF, Volkswagen, BMW, CATL, Henkel, and Siemens called on us to help out with the world’s first industry-wide digital product passport ecosystem. We delivered the naming, brand strategy, and visual identity.

KMD

KMD

We created a new brand promise and a compelling narrative to position one of Denmark's leading IT and software companies as a forward-thinking partner.

What value are we missing without leveraging 

Whitepapers 

Here's what we can do for you:

  • Infographic-driven visual storytelling
  • 3D schematic diagrams

We bring your whitepapers to life with infographic-driven storytelling and 3D schematic diagrams, making complex ideas easier to understand and more engaging.

Here's the evidence:

Tetra Pak

Tetra Pak

For Swedish multinational food packaging and processing company Tetra Pak, we rebuilt a whitepaper that shows beverage producers how to cut total cost of ownership.

Loctite Whitepapers

LOCTITE®

For one of the world's leading industrial adhesives brands, we breathed new life into a rather dusty whitepaper on low-toxicity adhesives.

Help us create an industry benchmark with a 

Content Marketing

Here's what we can do for you:

  • Content strategy and planning
  • Content creation and execution
  • Optimisation and governance

We help you plan, create, and refine content that helps your brand stand out in the right way and for the right reasons.

Here's the evidence:

Nordea Funds

Nordea Funds

For Nordic asset management company Nordea Funds, we've built a digital magazine exploring investing and market dynamics. It's complemented by an annual printed edition that adds lasting value.

We struggle to capture imaginations with our 

Hero Product/Service Videos 

Here's what we can do for you:

  • High-end video production
  • Storytelling expertise
  • 3D animation integration

We craft high-end video and 3D with sharp storytelling that makes your brand attract attention and leave a lasting impression. We tailor the project to your budget, timeline, and specific goals.

Here's the evidence:

We find it difficult to provide rapid impact with  

Bite-size Content for Social & Digital Channels 

Here's what we can do for you:

  • Modular content strategy
  • Reuse of (3D) assets
  • UX-driven engagement formats

We help you use a modular content strategy, repurpose assets, and design UX-driven formats that boost engagement across social and digital channels with high-impact, bite-sized content.
 
Here's the evidence:

Bite-size Content for Social & Digital Channels

Novonesis and Nordea

We've helped global biotechnology company Novonesis and Nordic financial services group Nordea create compelling, on-brand social media content to share messages quickly and clearly.

We need a more stylish and effective 

Website with UX-first Design 

Here's what we can do for you:

  • User journey-optimised
  • UX/UI design
  • Interactive AR/3D implementations

We help you create a corporate website with user journey-optimised UX/UI design and interactive experiences that smoothly guide your visitors from first impression to action.
 
Here's the evidence:

HCB website

Henkel Consumer Brands

We created a single, collective site for all of Henkel’s consumer-facing brands, designed to let each brand shine.

Our customers need to see clear proof of our worth through 

Sales Tools & Product Selectors

Here's what we can do for you:

  • Branded, user-friendly interfaces
  • Interactive UI/UX enhancements

We develop branded, user-friendly calculator interfaces with interactive UI/UX enhancements, making ROI, TCO, energy, or cost-saving insights easy to understand and aligned with your brand identity.

 

Here's the evidence:

Danfoss app

Danfoss

For the Danish engineering company, we created an app for professionals to quickly calculate, troubleshoot, and access the essential data and parts they need.

Henkel Product Selector

LOCTITE®

We designed and built a product selector platform for Henkel’s trusted adhesives sub-brand, making complex choices simple and intuitive.

Help us get our heads around 

AI-Powered Content & Proposal Tools 

Here's what we can do for you:

  • Custom AI integrations to streamline content creation and client engagement

We implement custom AI integrations that streamline content creation and enhance client engagement, enabling faster and more personalised proposals and communications.

 

Here's the evidence:

Danfoss AIDA

Danfoss

For the family-owned engineering solutions company, we built an AI assistant to handle a wide array of operational tasks, including finding product information and availability.

We need to empower growth through 

Channel Partner Enablement 

Here's what we can do for you:

  • Partner-focused content
  • Co-branded materials
  • Partner training modules

We help you empower channel partners with tailored content, co-branded materials, and training modules, enabling them to market and sell solutions more effectively while strengthening partner relationships.

 

Here's the evidence:

Henkel e-learning

Henkel

We created an Idea Catalogue of retailer marketing activities, providing the German-based multinational corporation with ready-to-use activation measures to drive stronger campaigns, greater visibility, and measurable sales growth.

The time is ripe for us to refresh our 

Training & eLearning Modules 

Here's what we can do for you:

  • 3D interactive product models
  • Optional VR/AR immersive training environments

We help you deliver engaging training and eLearning modules using 3D interactive product models and optional VR/AR immersive environments, making learning more interactive, memorable, and effective.

 

Here's the evidence:

Henkel e-learning

Henkel

An end-to-end digital learning experience for German multinational chemical and consumer goods company.

Carlsberg E-learning

Carlsberg

An e-learning course on the nature, relevance, and importance of the NIS2 directive.

We need a helping hand with creating memorable  

Event & Brand Activation Materials 

Here's what we can do for you:

  • Brand activation experiences
  • 3D touch tables ◦ AR demos
  • Experiential storytelling

We help you create effective brand activation experiences, using 3D touch tables, AR demos, and experiential storytelling. We turn events into immersive moments that engage people and leave lasting impressions.

 

Here's the evidence:

Kedrion

Kedrion

We created tons of striking visuals for the global biopharmaceutical company to bring its brand refresh to life at the launch event.

We need to inject more energy into our 

Internal Launches & Communication 

Here's what we can do for you:

  • Internal launch toolkits
  • Storytelling for training webinars
  • FAQ and email campaign designs

We help you run effective internal launches with tailored toolkits, dazzling storytelling for training webinars, and well-designed FAQs and email campaigns that keep everyone informed, aligned, and motivated.

 

Here's the evidence:

IKEA

IKEA

For the world’s largest furniture retailer, we created a load of compelling videos that show how to avoid operational bottlenecks and ensure reliable processes.

Carlsberg VR Room

Carlsberg

We helped build an immersive Virtual Reality (VR) experience for Carlsberg employees to explore the SAIL'27 strategy on their own.

Help us understand PR & media relations within our  

Media Plans 

Here's what we can do for you:

  • PR storytelling
  • Media kits
  • Press release design
  • Analyst briefing content creation

We help strengthen your PR and media strategies with compelling storytelling, effective media kits, and tailored analyst briefing content that jack up brand visibility and credibility.

 

Here's the evidence:

spreadsheets

e-conomic

For Denmark's leading cloud-based accounting software, we developed a side-to-side media plan, aligning channels, timing, and messaging to ensure max impact.

We are missing a trick with our subpar  

Post-Launch Measurement & Optimisation 

Here's what we can do for you:

  • Campaign analytics dashboards
  • Content performance reporting
  • Feedback loops

We help optimise post-launch performance with campaign analytics dashboards, content reporting, and feedback loops that provide actionable insights for continuous improvement and better results.

 

Here's the evidence:

dashboards

Henkel, Pathera, and e-conomic

We've prepared engagement reports and conducted content performance evaluations for multiple clients to make informed content improvement decisions.

We need support to strengthen our efforts within

Localisation 

Here's what we can do for you:

  • Campaign analytics dashboards
  • Content performance reporting
  • Feedback loops

We help optimise post-launch performance with campaign analytics dashboards, content reporting, and feedback loops that provide actionable insights for continuous improvement and better results.

 

Here's the evidence:

Localization

Henkel

For the German chemical and consumer goods company, we developed localisation frameworks including translation workflows and copybooks to ensure brand consistency across borders.

Localization

Henkel

We also created localised training programs and certificates in local languages to recognise and celebrate teams in their own words.

Selected interest
Let’s start the conversation on the right note. What’s your biggest hurdle right now?