A STRATEGY LAUNCH FOR CARLSBERG
We have ignition
. . . and lift-off!
In order to keep the global momentum amongst 45,000 colleagues around its five-year SAIL'27 strategy, beverage consortium Carlsberg tapped us on the shoulder and asked us to create an engaging and exciting global launch moment and post-launch flow.
To define and give the launch a visual identity, we crafted a new logo and a set of icons – all highly flexible to allow for different use cases, media and channels.
That was part one.
Part two was to create a website with two-way communication capabilities for management to enter into dialogue with employees and have them co-creating the strategy.
Inform and engage – for greater impact
To establish and maintain a purposeful communication flow, we ultimately built and facilitated a virtual realm comprising several rooms – each with their own purpose, feature and function – for employees to explore and connect with the strategy in a meaningful way.
We came up with a bunch of interactive content to ensure value and relevance to all involved. The whole lot was woven into a carefully considered roll-out plan – with both a long-term 'pole star' perspective and monthly 'sprints' to keep people inspired.
That was part three.
Our overarching aim was to create a zealous, out-of-the-box experience aligning with the company's core values and getting people on board and excited about the journey.
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