Hero illustration of SAIL'27 logo

A STRATEGY LAUNCH FOR CARLSBERG

 

We have ignition
. . . and lift-off!

 

In order to keep the global momentum amongst 45,000 colleagues around its five-year SAIL'27 strategy, beverage consortium Carlsberg tapped us on the shoulder and asked us to create an engaging and exciting global launch moment and post-launch flow.

To define and give the launch a visual identity, we crafted a new logo and a set of icons – all highly flexible to allow for different use cases, media and channels. 

 

That was part one.

 

Part two was to create a website with two-way communication capabilities for management to enter into dialogue with employees and have them co-creating the strategy.

 

Inform and engage – for greater impact

 

To establish and maintain a purposeful communication flow, we ultimately built and facilitated a virtual realm comprising several rooms – each with their own purpose, feature and function – for employees to explore and connect with the strategy in a meaningful way.

 

We came up with a bunch of interactive content to ensure value and relevance to all involved. The whole lot was woven into a carefully considered roll-out plan – with both a long-term 'pole star' perspective and monthly 'sprints' to keep people inspired.

 

That was part three.

 

Our overarching aim was to create a zealous, out-of-the-box experience aligning with the company's core values and getting people on board and excited about the journey.

Related Capabilities
& Templated Solutions

Have a problem to solve? Let’s chat!