Plan, create, execute – with surgical precision
So, you have developed a product, e.g. a service, an event, an idea, or a physical item, and you want it out there to generate a flood of leads, customers, and profits for your business. You might be inclined to rely on that sleazy sales rep approach. And then, simply sit back and wait for orders to just magically materialise.
The problem is, it rarely works this way. It takes both imagination and adroitness to create attention and buzz – unless you’ve invented a fully functioning time-travel machine.
A new go-to-market strategy can involve changes to your target market, distribution channels, pricing strategy, sales tactics, marketing approach, and other elements of the overall plan. It can also include the introduction of new products or services – or changes to existing ones. No matter the weather, it calls for careful planning and a creative execution with a compelling sales narrative to catch audience attention and drive those numbers up.
The global biopharmaceutical company wanted to revolutionise how it engaged with healthcare professionals. Here is how we pitched in to help.
The world-leading packaging production company needed our help to create a purpose to provide a uniting north star to all their employees. So that’s what we did.
In order to keep the momentum around its five-year SAIL'27 strategy, the beverage consortium asked us to create an engaging and exciting global launch moment and post-launch flow.
Question: how do you create a campaign that comes up with the goods, when everyone is communicating the same USPs and fighting for the same space? Answer: by racing rally cars.