BRAND STRATEGY
Your brand, the face you show the world
If you want people to notice you, blending in is not the way to do it. You need to make a name for yourself; to create a solid and recognisable brand that resonates with your target consumers and differentiates you from the competition.
A well-defined and carefully executed brand strategy helps you get there. It enables you to identify who you are, what you do, why it matters - and ultimately to become a brand that kicks like a mule and gets you noticed.
The problem is, there’s too much noise out there to launch something that feels like a déjà vu. Going for distinct and memorable is always a good idea.
A brand strategy sets the foundation for all of your marketing activities. The strategy should outline your niche, marketing goals, brand personality, key messages and visual identity – and how to apply these across all touchpoints of your business.
Because consistency is the mother of mastery.
Brand strategies we've crafted
Carlsberg
To keep the global momentum amongst 45,000 colleagues around its five-year SAIL'27 strategy, beverage consortium Carlsberg tapped us on the shoulders and asked us to create an engaging and compelling global launch moment and post-launch flow.
Ardagh
The world-leading packaging production company needed our help in creating a purpose to provide a uniting north star to all their employees. So that’s what we did.
Meta Open Loop
For the social media colossus' AI initiative, we designed and built a highly conceptualised online hub, colourful and playful, with a simplified user interface. Presenting, Open Loop.
Demant
In 2017, the international hearing healthcare company decided it was time for a change. A tremendous change. Enter, Frankly.