BRAND STRATEGY
Your brand, the face you show the world
If you want people to notice you at the party, blending in with everyone else is not the way to go about it. You simply need to make a name for yourself; to create a solid and recognisable brand that resonates with your target consumers and differentiates you from the competition.
A well-defined and carefully executed brand strategy helps you get there. It helps you identify who you are, what you do, and why it matters. Basically, create a brand that kicks like a mule and gets you noticed.
The problem is, there’s too much noise out there to launch something that looks like a déjà vu. So, going for distinct and memorable is never a bad idea.
A brand strategy sets the foundation for all of your marketing activities. The strategy should outline your niche, marketing goals, brand personality, key messages, and visual identity – and how to apply the branding across all touchpoints of your business.
Because consistency is the mother of mastery.
Related strategy cases
Carlsberg
In order to keep the momentum around its five-year SAIL'27 strategy, the beverage consortium asked us to create an engaging and exciting global launch moment and post-launch flow.
Ardagh
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Meta Open Loop
For the social media colossus' AI initiative, we designed and built a highly conceptualised online hub, colourful and playful, with a simplified user interface. Presenting, Open Loop.
Demant
In 2017, the international hearing healthcare company decided it was time for a change. A tremendous change. Enter, Frankly.