Your brand, the face you show the world
If you want people to notice you at the party, blending in with everyone else is not the way to go about it. You simply need to make a name for yourself; to create a solid and recognisable brand that resonates with your target consumers and differentiates you from the competition.
A well-defined and carefully executed brand strategy helps you get there. It enables you to identify who you are, what you do, and why it matters. In other words, to become a brand that kicks like a mule and gets you noticed.
The problem is, there’s too much noise out there to launch something that looks like a déjà vu. So, going for distinct and memorable is never a bad idea.
A brand strategy sets the foundation for all of your marketing activities. The strategy should outline your niche, marketing goals, brand personality, key messages, and visual identity – and how to apply the branding across all touchpoints of your business.
Because consistency is the mother of mastery.