A BRAND STRATEGY FOR META OPEN LOOP
A new tomorrow for AI?
You might already know that the human society of today is increasingly inspired and challenged by a tech realm that is never static; that evolves and matures at a speed unimaginable only a few years ago.
But you might not know that tech conglomerate Meta has actually focused on promoting meaningful and safe artificial intelligence (AI) as well as conducting open research in this particular field to encourage more transparency and regulatory standardisation in the way we work with AI, especially in decision-making.
Presenting, Open Loop.
In short, Open Loop is a collaborative initiative that develops policy recommendations around the use of AI technology. All empirical-based, it’s supported by Meta as part of its work for a better understanding of how AI should act and be regulated.
What does this have to do with us? In collaboration with the Facebook team, we came up with the name Open Loop and a complete verbal strategy: the narrative and the messaging.
We designed and built a highly conceptualised online hub, colourful and playful, with a simplified user interface. By that, we mean large, descriptive headlines, easy-to-skim body copy, and easy navigation options.
To explain and make the user become familiar with exhausting terms such as "regulatory innovation", "experimental governance" and "guidance frameworks", we created a handful of animated, one-minute films breaking down all the complex compounds.
We dare you to have a look at how it all turned out.
Related Capabilities
& Templated Solutions
Design
Design is not just about colours and shapes. It also takes into account the complexities of human behaviour and decision-making.
Animation Film
Animated films are highly effective in maintaining viewer attention. Needless to say, it’s never a bad idea to consider animation for a marketing campaign.
Copy
Copywriting is the art of creating persuasive content that encourages people to engage with you and your products or services.
Motion
If you need to deliver the message in a colourful and captivating manner, it might be a good idea to set the story in motion.
Strategy
Creating a strategy is the first step for any successful campaign. And honouring the strategy requires discipline and commitment. Allow us to pitch in.