E-LEARNING EXPERIENCES FOR HENKEL LOCTITE®
The e-learning handbook, re-imagined
E-learning that people actually want to engage with. Outlandish, right? Some out-of-this-world 2001: A Space Odyssey stuff. For chemical and consumer goods conglomerate Henkel – more precisely their adhesive brand, LOCTITE® – we were asked to challenge the general notion of e-learning as a dull and insipid affair.
Not a problem. Sort of.
The problem is, e-learning as a concept has a very bad rep. We set out to design and construct an e-learning environment where users can learn it all in an immediate, inclusive, entertaining and hands-on way. We developed some principles - 'Dogmas of Engineering' - to guide us forward in this conundrum.
Dogma 1:
Theory should always be accompanied by practice
Theory is great. But showing how something works in practice often proves even better. This could be specific examples of a certain process, interviews with experienced industry experts, do’s & don’ts, hands-on quizzes, etc.
Dogma 2:
Expect a high degree of audience cynicism
Distributors will only go through our content if we constantly make sure it's relevant to them. If the information gets too fluffy, corporate salesy, or in any other way doesn’t add value to the people reading it, they will leave.
Dogma 3:
Simplify to amplify
We need to accept that we cannot include every detail – let alone expect the audience to digest and remember it all. As a result, we have to constantly cherry-pick the content most crucial to the story.
Dogma 4:
Professional e-learning CAN be entertaining
The most efficient way to make knowledge stick is by creating content that's memorable. Naturally, we still need to communicate in a professional and trustworthy LOCTITE® fashion – but it must never get boring.
From a creative point of view, we went for a very LOCTITE®-y flavour, simply to make the overall narrative, user experience and design taste like LOCTITE®. (Disclaimer: don't eat LOCTITE® products.) For instance, we crafted cute animated characters shaped like well-known LOCTITE® products and built a compelling narrative setting around them – visually custom-tailored and aligned with the LOCTITE® brand colour guidelines.
And the rest is history.
Related Capabilities
& Templated Solutions
E-Learning
Gone are the days of dry compliance training and mind-numbing checkmarks on reports. Revolutionise your e-learning experience with interactive and engaging content to unlock its students' full potential.
Content
Having the right digital tools is essential to support your business and stay agile. But without engaging and relevant content, you are dead in the water.
Motion
If you need to deliver the message in a colourful and captivating manner, it might be a good idea to set the story in motion.
Copy
Copywriting is the art of creating persuasive content that encourages people to engage with you and your products or services.
Animation Film
Animated films are highly effective in maintaining viewer attention, so it’s never a bad idea to consider animation for a marketing campaign.
Multi-Language Setup
Üdvözöljük, Bienvenue, Welcome! Being a multilingual team means we have the ability to bring a large variety of talents, perspectives, expressions and approaches to the table.
Technology
We see technology as a means to an end. We never implement technology for the sake of it, but always see it in the business context.