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A Year of Growth, Big Ideas, and Strong Client Partnerships

2024 brought profitable growth – but more importantly, it brought amazing new clients, stronger international partnerships, and a team that keeps raising the bar.

By Frankly

4 min. reading time

COPENHAGEN, DENMARK

Frankly reports strong 2024 performance and invests in future growth

Frankly can look back on a year of solid growth and strategic investments, building the foundation for an even stronger future. In 2024, Frankly increased its top line by 12% while doubling its bottom line compared to 2023. This was achieved during a year in which the agency made significant investments in sales and expansion, particularly in the US market. At the same time, Frankly experienced a record-high influx of new clients, which contributed to the positive momentum.

Looking back at 2024. Annual report.

Klavs Valskov, Partner at Frankly, says:

We are pleased with this year’s results. During and after the pandemic, we experienced explosive growth until we faced a slowdown in 2023. It was undoubtedly a challenging year, and at the start of 2024, the company was still feeling the effects of the organisational changes we implemented at the end of 2023 when we had to say goodbye to a handful of colleagues. Now, we’re feeling the pull again and look optimistic to the future – even in a highly turbulent world. Our investments in talent and outreach have been crucial to the progress we’re now seeing. We’ve established stable client relationships across several international markets, including Germany, the US and Italy, where we’ve worked for years to gain a foothold. We’re now a well-established player with close ties to businesses in Germany, the US and Italy,

Klavs Valskov continues:

This result is largely due to the fantastic efforts of our talented and dedicated team at Frankly – as well as our incredibly loyal clients, who show both ambition and courage. We are deeply humbled by the fact that our clients continue to plan future projects with us as an integral part of their strategic planning for 2025 and 2026. It’s also been the year our exceptional board, with Eivind Kolding and Tine Kaspersen, has given us a significant boost.

Strategic focus on growth

In 2024, Frankly made a big effort to expand its market position, particularly within B2B, life sciences, and the financial sector. The company has seen growing client demand and has established new strategic relationships, supporting its ambition for continued growth.

"We’ve seen increasing demand, and our investments are already paying off. Among other things, we’ve built a strong team within marketing and business development, which has helped drive our positive momentum. We’re also seeing an acceleration driven by AI – where solutions for sales teams and distributors, such as product selectors, are increasingly in demand. Our clients still primarily invest in our creative approach and the unique ideas we bring to the table," says Klavs Valskov.

What does growth mean to Frankly?

At its core, growth at Frankly isn’t just about getting bigger – it’s about evolving, staying relevant, and building a strong foundation for the future.

"When we talk about growth, it’s also about being able to handle larger clients with more complex projects. Big ideas often come from big clients,” says Klavs Valskov, who believes that growth only makes sense if it doesn’t compromise the quality of products and services."

Klavs Valskov explains:

"Expanding too quickly can dilute focus and lower standards. Real growth is about improving client satisfaction, strengthening our reputation, and building loyalty – not just increasing volume,"

Internal growth at Frankly is just as important as external expansion. Developing employee skills, improving company culture, and strengthening leadership are critical to long-term success. Growth also means deepening relationships with existing clients and improving the overall client experience – not just acquiring new ones.

"In short, for us, growth is about getting better, not just bigger,” says Klavs Valskov.

Outlook for 2025: Growth and new investments

Frankly enters 2025 with a clear strategy: to sustain and accelerate growth. This means continued investment in sales, marketing, and organisational development – despite ongoing macroeconomic uncertainty.

Klavs Valskov concludes:

"We’ve rediscovered our growth track and are excited to build on the momentum we created in 2024. Our strategic focus remains on strengthening our position, evolving our services, and creating even more value for our clients,"

About Frankly

Frankly is a creative digital agency founded in 2006. It specialises in purpose-driven marketing, technology, design, strategy, and storytelling. With a diverse team of around 70 employees from 20 different countries, Frankly primarily collaborates with international brands in the industrial, med-tech, and financial sectors.

From offices in Copenhagen, Vilnius, Bologna and Boston, Frankly offers a wide range of services, including brand strategy, buyer enablement, creative content, digital platforms, digital tools, go-to-market strategies, internal strategy rollout, and corporate identity development.

Frankly is also committed to sustainability, which is reflected in its EcoVadis rating, which places it among the top 35% of companies for environmental impact, labour and human rights, ethics, and sustainable procurement.

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