CREATIVE CONTENT
Cutting through the noise takes creativity and courage
Some still think that creative content lacks conversion value; that it holds no real power in communication. “Just make something about our biz. Let them know we’re still around. Don’t go spectacular. And for the love of lemons, don’t let it cost any money”.
They couldn’t be more wrong.
Good communication is creative and individual. It’s about giving your business a personality to attract genuine connections. It’s about being humorous, courageous, likeable and reliable. About being that one person at the party everyone wants to hang out with. It is not about handing out business cards.
Digital content comes in many shapes and sizes. It includes everything from website pages, online articles, podcasts and videos, social media posts and digital publications, to interactive infographics and data visualisations, virtual and augmented reality experiences, e-learning and mobile apps.
The problem is, the digital landscape is constantly evolving. It's difficult to know what’s hot and what’s not on web trends. Today's news can quickly feel like tomorrow's chip paper. On the bright side, it also means that new channels and platforms emerge almost daily, creating more opportunities for digital marketers to reach audiences in exciting ways.
Let's look on the bright side.
Related work
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