HERO STORY
Nordea — Godt Håndværk
(Good Craftmanship)
Godt Håndværk is a HERO film we developed for Nordea Invest, one of the Nordics’ largest asset managers. The ask? Break through the skyscrapers and suits that tend to overcrowd financial and investments related communications.
Our answer was to build a HERO about anything but. It is a film about people, skills, and just plain good craftsmanship. Because being part of the largest bank in Scandinavia and working with Active Management doesn’t happen without it: craftsmanship, attention to detail and passion. With gorgeous imagery and a simple yet emotive storyline, Nordea’s HERO shows how a commitment to quality and innovation ultimately makes the best and most long-lasting products. Which, of course, also applies when investing.
To support the HERO we produced short, multi-format explainer films, each with its own story about Nordea Invest's activities.
Godt Håndværk won Platinum in the category Non-Broadcast | Short Form Web Videos < 3 Minutes at the 2023 Viddy Awards, an annual competition honouring video excellence in a digital world. We are pretty proud of that, not gonna lie.
Other HERO stories
LOCTITE® — Beyond the Bond
The HERO film of LOCTITE®’s global brand positioning refresh: partnership, expertise, innovation, and sustainability for generations to come.
Chr. Hansen Human Health — Bringing Balance to Life
Our beautifully shot, emotionally resonant HERO film shows that whatever life throws at us, Chr. Hansen Human Health can bring balance.
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