HERO STORY
Chr. Hansen Human Health
— Bringing Balance to Life
Chr. Hansen Human Health has been a pioneer in probiotics for more than a century and is one of the world’s most sustainable companies.
With Bringing Balance to Life – a beautifully shot, emotionally resonant HERO film – we set out to show that whatever life throws at us, Chr. Hansen Human Health can bring balance. People use Chr. Hansen Human Health products, and they feel better. Difficult to argue with that.
With teaser videos to, well, tease the film, we accompanied and supported the HERO with explainer videos. Based on interviews with Chr. Hansen Human Health’s own experts, these clearly and succinctly broke down the why and how of Chr. Hansen Human Health products. By first creating an emotional connection, and then delivering the message in bites, we gained permission and acceptance from the audience. HERO to the rescue, again.
Other HERO stories
Nordea — Godt Håndværk
Award-winning HERO film for Nordea Invest about craftsmanship, attention to detail, and passion.
LOCTITE® — Beyond the Bond
The HERO film of LOCTITE®’s global brand positioning refresh: partnership, expertise, innovation, and sustainability for generations to come.
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