HERO STORY
LOCTITE® — Beyond the Bond
Most people already had LOCTITE® as their first choice, but an effort was needed to further cement the LOCTITE® market position as a premium brand.
We concluded that the secret was to reposition LOCTITE® around the full package: partnership, expertise, innovation, and sustainability, rather than just focusing on the products. The result is Beyond the Bond, the HERO of our brand global positioning refresh. The film is a story: a representation of LOCTITE®’s human side. The side that speaks to a history of innovation, a huge portfolio, and a wealth of expertise and support that realises potential, grows businesses, and pioneers for generations to come.
While the HERO built a strong awareness, we unfolded the depth of the LOCTITE® differentiators through more focused chapters relating to each of the pillars. And multi audiences meant we needed a multi-channel approach. We created more than 700 assets, building the LOCTITE® brand with every engagement and touchpoint, and building incentive to keep converting through the journey.
Other HERO stories
Nordea — Godt Håndværk
Award-winning HERO film for Nordea Invest about craftsmanship, attention to detail, and passion.
Chr. Hansen Human Health — Bringing Balance to Life
Our beautifully shot, emotionally resonant HERO film shows that whatever life throws at us, Chr. Hansen Human Health can bring balance.
Ready to meet your HERO?
Fill in the form and let’s get started.