There’s no magic fix
What works brilliantly in one context might fall flat in another. Context is everything.
You need the right fit for the terrain, not just what looks good on the shelf.
This kit is all about just that.
New product launches in B2B shouldn’t feel like a scramble. This kit helps you get your head around the tasks ahead, clarifying what you’re launching, who it’s for, and why they should care — ultimately to deliver smart content with sharp messaging where your audience actually is. Think of it as a conversation starter for that impactful campaign you deserve.
What works brilliantly in one context might fall flat in another. Context is everything.
You need the right fit for the terrain, not just what looks good on the shelf.
This kit is all about just that.
These three questions are not just questions, but important morals to effective problem-solving. And they are front of mind when coming up with those realistic solutions that actually get the job done — on time, on budget, and on brand.
But launching a product isn't just about the idea. It's about having a clear, structured process that takes you from concept to market.
You clearly haven’t met us.
From planning, creation, and activation/optimisation, we always evaluate beliefs and theories based on their practical effectiveness. What is an idea if it doesn’t work well in real-life situations, anyway?
Talking feels safe. Execution feels risky.
That’s why you need a trusting partner who brings clarity, experience, and steady hands. Let’s start the conversation. Tell us your biggest focus right now and where you feel stuck, and we’ll tell you how we might help you — with real-world stories to support our claim.
We need to fully understand our
Here’s how we help:
We help you understand and outpace competitors by analysing their messaging, visually mapping the market, and turning insights into clear, actionable stories about what you can do to win it.
Here's the evidence:
Novonesis
We conducted a very thorough competitor behaviour examination on LinkedIn to help a global leader in biosolutions stand out rather than just echo industry chatter.
ADNOC and BMI Group
We provided a detailed competitor behaviour examination to help energy group ADNOC and roofing systems manufacturer BMI Group make more informed strategic choices.
Help us create a clear and meaningful
Here’s how we help:
We use storytelling techniques to build a clear structure for talking about your brand so that everything you say feels consistent, engaging, and true to your brand’s identity and values.
Here's the evidence:
e-conomic
For Denmark’s leading cloud-based accounting platform, we created a customer-driven campaign where corporate jargon was replaced with authentic storytelling.
Henkel AMC and LOCTITE®
We helped with winning corporate messaging strategies for German chemical and consumer goods company Henkel's AMC division and adhesive solutions brand LOCTITE®.
What insights are we missing with
Here’s how we help:
We align content and engagement tactics to each stage of the customer journey. We provide proper mapping to help you meet the right people with the right message, at the right time, driving relevance, trust, and action.
Here's the evidence:
Henkel
We reimagined the concept of journey mapping and experience design (XD) by creating a journey cookbook with "all the ingredients you need to cook delicious journeys.
Henkel
We’ve helped chemical and consumer goods company Henkel's haircare brand map out their customer journeys, spot what’s not working, and find new opportunities to create better experiences.
Diabetes UK
For Diabetes UK, a leading charitable organisation dedicated to supporting people affected by diabetes, we explored user needs and challenges to understand user expectations of the organisation’s interactive learning platform.
How can we stand out with stellar
Here's how we help:
We develop strong, memorable product or brand names through collaborative workshops and ensure they align with your brand’s rules, style, and overall identity.
Here's the evidence:
Embla Medical
For one of the finest mobility solutions companies out there, we crafted a business structure and brand architecture — and then created two new global brands from scratch to support a five-year business strategy.
Pathera
BASF, Volkswagen, BMW, CATL, Henkel, and Siemens called on us to help out with the world’s first industry-wide digital product passport ecosystem. We delivered the naming, brand strategy, and visual identity.
KMD
We created a new brand promise and a compelling narrative to position one of Denmark's leading IT and software companies as a forward-thinking partner.
What value are we missing without leveraging
Here's what we can do for you:
We bring your whitepapers to life with infographic-driven storytelling and 3D schematic diagrams, making complex ideas easier to understand and more engaging.
Here's the evidence:
Tetra Pak
For Swedish multinational food packaging and processing company Tetra Pak, we rebuilt a whitepaper that shows beverage producers how to cut total cost of ownership.
LOCTITE®
For one of the world's leading industrial adhesives brands, we breathed new life into a rather dusty whitepaper on low-toxicity adhesives.
Help us create an industry benchmark with a
Here's what we can do for you:
We help you plan, create, and refine content that helps your brand stand out in the right way and for the right reasons.
Here's the evidence:
Nordea Funds
For Nordic asset management company Nordea Funds, we've built a digital magazine exploring investing and market dynamics. It's complemented by an annual printed edition that adds lasting value.
We struggle to capture imaginations with our
Here's what we can do for you:
We craft high-end video and 3D with sharp storytelling that makes your brand attract attention and leave a lasting impression. We tailor the project to your budget, timeline, and specific goals.
Here's the evidence:
We find it difficult to provide rapid impact with
Here's what we can do for you:
We help you use a modular content strategy, repurpose assets, and design UX-driven formats that boost engagement across social and digital channels with high-impact, bite-sized content.
Here's the evidence:
Novonesis and Nordea
We've helped global biotechnology company Novonesis and Nordic financial services group Nordea create compelling, on-brand social media content to share messages quickly and clearly.
We need a more stylish and effective
Here's what we can do for you:
We help you create a corporate website with user journey-optimised UX/UI design and interactive experiences that smoothly guide your visitors from first impression to action.
Here's the evidence:
Our customers need to see clear proof of our worth through
Here's what we can do for you:
We develop branded, user-friendly calculator interfaces with interactive UI/UX enhancements, making ROI, TCO, energy, or cost-saving insights easy to understand and aligned with your brand identity.
Here's the evidence:
Danfoss
For the Danish engineering company, we created an app for professionals to quickly calculate, troubleshoot, and access the essential data and parts they need.
LOCTITE®
We designed and built a product selector platform for Henkel’s trusted adhesives sub-brand, making complex choices simple and intuitive.
Help us get our heads around
Here's what we can do for you:
We implement custom AI integrations that streamline content creation and enhance client engagement, enabling faster and more personalised proposals and communications.
Here's the evidence:
Danfoss
For the family-owned engineering solutions company, we built an AI assistant to handle a wide array of operational tasks, including finding product information and availability.
We need to empower growth through
Here's what we can do for you:
We help you empower channel partners with tailored content, co-branded materials, and training modules, enabling them to market and sell solutions more effectively while strengthening partner relationships.
Here's the evidence:
Henkel
We created an Idea Catalogue of retailer marketing activities, providing the German-based multinational corporation with ready-to-use activation measures to drive stronger campaigns, greater visibility, and measurable sales growth.
The time is ripe for us to refresh our
Here's what we can do for you:
We help you deliver engaging training and eLearning modules using 3D interactive product models and optional VR/AR immersive environments, making learning more interactive, memorable, and effective.
Here's the evidence:
Henkel
An end-to-end digital learning experience for German multinational chemical and consumer goods company.
Carlsberg
An e-learning course on the nature, relevance, and importance of the NIS2 directive.
We need a helping hand with creating memorable
Here's what we can do for you:
We help you create effective brand activation experiences, using 3D touch tables, AR demos, and experiential storytelling. We turn events into immersive moments that engage people and leave lasting impressions.
Here's the evidence:
Kedrion
We created tons of striking visuals for the global biopharmaceutical company to bring its brand refresh to life at the launch event.
We need to inject more energy into our
Here's what we can do for you:
We help you run effective internal launches with tailored toolkits, dazzling storytelling for training webinars, and well-designed FAQs and email campaigns that keep everyone informed, aligned, and motivated.
Here's the evidence:
IKEA
For the world’s largest furniture retailer, we created a load of compelling videos that show how to avoid operational bottlenecks and ensure reliable processes.
Carlsberg
For the beverage consortium Carlsberg, we helped create an engaging, exciting global launch for its five-year SAIL'27 strategy.
Carlsberg
We helped build an immersive Virtual Reality (VR) experience for Carlsberg employees to explore the SAIL'27 strategy on their own.
Help us understand PR & media relations within our
Here's what we can do for you:
We help strengthen your PR and media strategies with compelling storytelling, effective media kits, and tailored analyst briefing content that jack up brand visibility and credibility.
Here's the evidence:
e-conomic
For Denmark's leading cloud-based accounting software, we developed a side-to-side media plan, aligning channels, timing, and messaging to ensure max impact.
We are missing a trick with our subpar
Here's what we can do for you:
We help optimise post-launch performance with campaign analytics dashboards, content reporting, and feedback loops that provide actionable insights for continuous improvement and better results.
Here's the evidence:
Henkel, Pathera, and e-conomic
We've prepared engagement reports and conducted content performance evaluations for multiple clients to make informed content improvement decisions.
We need support to strengthen our efforts within
Here's what we can do for you:
We help optimise post-launch performance with campaign analytics dashboards, content reporting, and feedback loops that provide actionable insights for continuous improvement and better results.
Here's the evidence:
Henkel
For the German chemical and consumer goods company, we developed localisation frameworks including translation workflows and copybooks to ensure brand consistency across borders.
Henkel
We also created localised training programs and certificates in local languages to recognise and celebrate teams in their own words.