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Chris Pedersen

Blog Post by Chris Pedersen

AI as a channel: how it works, and where brands can influence what gets said

By Chris Pedersen

8 min. reading time

AI is already answering your customers' questions. The question is whether it's using you to do it. Most brands have heard of GEO. Fewer know there are two other levers — and one of them puts you inside the room where the decision is actually being made.
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Why a calculator could be your most valuable digital asset

By Chris Pedersen

4 min. reading time

Complex B2B buyers don’t want persuasion - they want clarity. Discover why calculators, configurators, and self-service tools build trust, shorten sales cycles, and turn your website into a practical utility buyers rely on to make confident decisions.
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How AI killed the homepage... but is saving the website!

By Chris Pedersen

3 min. reading time

The interface is now a prompt, not a homepage. AI delivers the answers before anyone reaches your site. That raises a simple question: why have a website at all? Because in a web overrun by machine-made content, human-built sites become rare markers of trust and authority. The website survives, but as something new.
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Rewriting the rules of the web

By Chris Pedersen

3 min. reading time

From iPhone to AI agents: the importance of interface shifts.
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