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What have we done

A glimpse of how we’ve helped clients move ahead. Psst! Character and charm are always part of the equation.

The e-learning handbook, re-imagined

E-learning that people actually want to engage with. Outlandish, right? Some out-of-this-world 2001: A Space Odyssey stuff. For chemical and consumer goods conglomerate Henkel – more precisely their adhesive brand, LOCTITE® – we were asked to challenge the general notion of e-learning as a dull and insipid affair.

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Not a problem. Sort of.

The problem is, e-learning as a concept has a very bad rep. We set out to design and construct an e-learning environment where users can learn it all in an immediate, inclusive, entertaining and hands-on way. We developed some principles - 'Dogmas of Engineering' - to guide us forward in this conundrum.
From a creative point of view, we went for a very LOCTITE®-y flavour, simply to make the overall narrative, user experience and design taste like LOCTITE®. (Disclaimer: don't eat LOCTITE® products.) For instance, we crafted cute animated characters shaped like well-known LOCTITE® products and built a compelling narrative setting around them – visually custom-tailored and aligned with the LOCTITE®brand colour guidelines.

And the rest is history.

 

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