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What we have done

A glimpse of how we've helped clients move ahead. Psst! Character and charm are always part of the equation.

We have ignition
... and lift-off!

In order to keep the global momentum amongst 45,000 colleagues around its five-year SAIL'27 strategy, beverage consortium Carlsberg tapped us on the shoulder and asked us to create an engaging and exciting global launch moment and post-launch flow.

Client: Carlsberg

Carlsberg - Sail 27

To define and give the launch a visual identity, we crafted a new logo and a set of icons – all highly flexible to allow for different use cases, media and channels. 

That was part one.

Part two was to create a website with two-way communication capabilities for management to enter into dialogue with employees and have them co-creating the strategy.

Inform and engage – for greater impact

To establish and maintain a purposeful communication flow, we ultimately built and facilitated a virtual realm comprising several rooms – each with their own purpose, feature and function – for employees to explore and connect with the strategy in a meaningful way.

We came up with a bunch of interactive content to ensure value and relevance to all involved. The whole lot was woven into a carefully considered roll-out plan – with both a long-term 'pole star' perspective and monthly 'sprints' to keep people inspired.

That was part three.

Our overarching aim was to create a zealous, out-of-the-box experience aligning with the company's core values and getting people on board and excited about the journey.

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