May 7, 2026

Copenhagen

Quite Frankly Live 2026

An honest, inspirational day exploring the risks and rewards of the agentic AI reality — and how to respond as the new rules reshape how brands are found. If you want fresh perspectives, sincere conversations, and concrete ways to prepare your organisation for the agentic AI era, this is for you.

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01 Consumers are more fragmented than ever
02 AI is (obviously) now a core channel
03 People search, AI trawls
04 You need to get the data right
05 The bottleneck isn't the tech, it's the org
06 Titles are becoming less relevant
07 The great "unshittification"
08 Better alignment of internal learning and dev

Consumers are more fragmented than ever

Audiences are spread across twice as many channels as before, and those channels behave fundamentally differently. In how people pay attention, what they're doing while consuming, and how that translates into commercial outcomes.

AI is (obviously) now a core channel

94% of B2B buyers now use AI for brand discovery and purchase decisions, putting 20–50% of search traffic at risk.

People search, AI trawls

Humans search for answers by asking short questions and then skim the first few results. AI runs long queries that trigger multiple searches simultaneously, and then it evaluates each source for relevance.

You need to get the data right

If you want AI to put you in front of the right audience, your data has to “earn it”. It has to be clean, structured, consistent, and easy to find.

The bottleneck isn't the tech, it's the org

Marketing teams are stuck in pilot purgatory. They're experimenting widely but rarely scaling because the underlying organisation — its data foundations, tech stack, and people — isn't aligned.

Titles are becoming less relevant

AI is changing what people are hired to do and how their value is assessed. Traditional executive job titles are becoming less reliable indicators of capability. Firms are shifting toward skills, adaptability, and cross-functional experience instead.

The great "unshittification"

AI isn't going to kill creativity. It's going to end lazy creativity. We're calling time on the fake. No to more robotic, soulless marketing sludge that drowns out anything with a heartbeat. Yes to bolder, simpler ideas that actually say something.

Better alignment of internal learning and dev

40% of core competencies are undergoing dramatic change. For larger, heavily regulated organisations in particular, there is significant work to be done in integrating AI, technical expertise, digital learning, and innovation into one coherent system.

The speakers

Kevin Drennan | US

Global Brand Marketing Director  at McKinsey & Company

Kate Hamilton-Baily | UK

Partner & Lead of the Corporate Affairs Practice at Odgers

Alessia Cosentini | IT

Head of Learning Strategy & Governance at Generali

Klavs Valskov | DK

Commercial Director at Frankly

Lerke Christoffersen | DK

Head of Brand at Frankly

Chris Pedersen | DK

Technology Director at Frankly

Jesper Strøm Madsen | DK

Creative Director at Frankly