Customize everything – with an API
Basically, an API (Application Program Interface) allows different software applications to share information and work together, even if they are made by different developers. The API determines how data get from one place to another – based on a set of pre-programmed commands that will make it do what you want it to do. It’s the messenger that takes a request into the system and then returns with a result. Like a digital waiter that takes your order to the chef and brings you back something delicious – without expecting a tip for the effort.
If you have a very particular request on how your user-facing web environment should act and react, a custom API integration might just be what you need to solve your problem. With API integration, you take control of every functionality. Down to the pixel. It might require a bit more tech-know-how to manage, but in return, you get the flexibility to build a website or app that behaves exactly as you imagine.
Within reason, obviously.
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