ARTIFICIAL INTELLIGENCE (AI)
AI is difficult, amazing and everywhere
Much is being said and discussed about the role and value of AI in business activities. Not all industries benefit from its prowess to the same extent. But at large, it's a transformative force reshaping business landscapes.
Artificial Intelligence (AI) has multiple advantages and can be a force for good for businesses in general. It helps automate repetitive tasks and provides data-driven insights for better decision-making. It enhances customer service with chatbots and enables predictive maintenance, which benefits a multitude of industrial-scale operations.
But let’s be honest. The very nature of AI makes many people prone to using it as a shortcut for thinking and learning. It’s like those home gym machines promising to get people fit in the comfort of their own couches.
We all know it doesn’t work like that. The same is true of AI. It takes effort and knowledge to get it right and create solutions that can deliver real business benefits. Don’t get us wrong—we believe AI is the revolutionary tool it’s often hyped to be. It can get you close to the finish line. But only if used correctly and carefully.
How we address AI
- Never the last step
We have clearly defined principles for utilising AI for ideation, design, and content creation. At Frankly, AI is never the autonomous decision-maker but a tool to augment a process.
- The human factor
In a world of automation and AI, the human connection is becoming increasingly valuable. People want to feel seen, heard and appreciated. They want to know that real people are behind a brand, not faceless algorithms.
- AI is not creative; we are
At the end of the day, the best idea wins. We believe humans and cognitive empathy still outperform AI in creative divergent thinking.
3 ways businesses can leverage AI
Eliminating bias
AI-powered interview tools help eliminate bias to ensure a fair evaluation of job candidates in the recruitment process.
Improved productivity
Generative AI automates repetitive tasks, freeing resources to focus on strategic priorities and uncovering new opportunities for innovation.
Data analysis
Conversation analytics tools analyse customer interactions, shedding light on preferences and trends in nanoseconds. This allows sales teams to tailor messaging, recommendations and offers to each customer.
How can AI improve your problem-solving?
Contact us to learn how you can harness the power of AI while avoiding the pitfalls and keeping the human touch.