Few things beat the feeling of nailing a creative concept by doing something that has never been done before. Something truly original. But isn’t that what creativity is all about? Well, yes and no.
It’s a common misconception that creativity and originality are one and the same. Creativity is about creating things – like writing a killer headline, making a podcast or designing a logo – whereas originality is doing something completely new.
Per that definition, it’s possible to be creative without being original – which is totally fine and often quite effective. In fact, we only need to look at what most businesses (and agencies) are doing to see countless examples of creativity.
That said, to really stand out your creative ambition should always aim at being somewhat original. Because if you don’t show people your true ‘O-face’ (‘O’ is for originality by the way), you run the risk of being just another ‘unique’ company telling the same story as everyone else in a slightly different way.
Originality is fun, rewarding… and a little scary
We know. Being original is easier said that done. Heck, some people even argue that originality doesn’t exist. That it’s all been done before.
We’re here to tell you that it hasn’t. But originality doesn’t happen by itself. It takes courage to go your own ways. It takes boldness. And it will probably also take a few leaps of faith along the way.
So why is that? Why must it be so hard?
For one, most of us are hardwired to blend in rather than stand out. It’s much safer that way. No risks of ridicule. Or even worse, losing our jobs.
It’s simply so much easier to break free of the chains of conformity when we have nothing to lose. But most of us do, which often makes it counterintuitive to pursue those truly original ideas.
So yes. It is a bit scary to boldly go where no man or woman has gone before. But once you’re there it is also so much more than that.
It’s fun. Exciting. Rewarding. But most importantly, it’s what sets you apart from the crowd – making it one of those things that can propel you and your company to the next level.
And that right there is where the true power of originality lies. Are you brave enough to pursue it?