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Going Digital Like a Boss Isn’t a Walk in the Park – Or Is It?

Let’s dive into some top trends you should consider in your digital marketing strategy.

Digital marketing. You know it’s key for business growth nowadays. You just don’t know exactly how to hack it. Maybe because the digital marketing industry is growing so fast it’s too hard and time-consuming to keep up with the latest trends and recent innovation. Maybe because digital marketing just seems so complex that you struggle with where to begin.

Digital marketing sure has a scent of fear surrounding it. But there’s absolutely no reason to give in to that fear. It’s not as big and scary a scene as you might make it. You don’t even need to fully understand the hard-to-comprehend industry jargon. A basic beginner’s skill-set is plenty to get you started and eventually become a seasoned pro.

Create a killer website

Digital marketing. You know it’s key for business growth nowadays. You just don’t know exactly how to hack it. Maybe because the digital marketing industry is growing so fast it’s too hard and time-consuming to keep up with the latest trends and recent innovation. Maybe because digital marketing just seems so complex that you struggle with where to begin.

Digital marketing sure has a scent of fear surrounding it. But there’s absolutely no reason to give in to that fear. It’s not as big and scary a scene as you might make it. You don’t even need to fully understand the hard-to-comprehend industry jargon. A basic beginner’s skill-set is plenty to get you started and eventually become a seasoned pro.

Make more “awesome” videos

Whether you’re creating content for Instagram, Facebook, YouTube or even your own website, the video format is a top-tier, incredibly effective digital marketing tool. You can capture and convey loads of information and brand personality with video.

Numerous case studies show that video has a big impact on sales. Especially for smaller businesses, video is an inexpensive way to level the playing field. Here, being a big business with expensive advertising ideas and spots isn’t necessarily an advantage. Smaller companies with limited means can stand out too with even the simplest ideas and creativity.

Have a look at the influencer marketing

Influencer marketing is a strategic endeavour that orients itself around an influential person – celebrities, journalists, even athletes – with online fame and an audience in a given industry. And let’s be honest, it’s a big deal these days and often referred to as “the golden child” of marketing.

But why? Today’s consumers are cynical. They are not exactly fond of (traditional) ads and use ad blockers like never before. Hence, businesses have to practice marketing a bit differently than before. One critical component is the use of expensive influencers or less expensive micro-influencers (yes, it’s a thing) to drive customer engagement. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing – according to this article.

But be aware, influencer marketing isn’t right for everyone. Even though numbers are strong, it might not be the right way to go for you particularly.

Promote with Instagram (and IGTV)

Instagram is currently – without comparison – the social media site of choice for the younger generations. And the platform will continue as a key player in the marketing industry. With its visual nature, wide range of features and – obviously – 1 billion active users, sellers are drooling over its potential.

Instagram is the Swiss Army knife of digital marketing. With Stories, businesses can make themselves relatable to effectively engage with customers. And with so called shoppable posts, businesses – from the large, well-known ones to one-man operations – can make money directly from Instagram.

With the launch of IGTV, Instagram has upheld its place as the leading social media marketing platform. Now, what is IGTV? Basically, it’s Instagram – but the extended edition. The platform is indented for watching long-form, vertical videos of up to ten minutes long. From the looks of it, it seems like IGTV wants to compete with the video- sharing giant YouTube. And there’s very little doubt that influencers and brands will roll-out more IGTV-specific content this year.

Don’t ignore email

Reading and sending emails is still one of the most popular activities for smartphone users. So yes, email is here to stay and continues to be a major channel of communication. Especially for smaller businesses with limited budgets, email is a very true, convenient, personal and instant way of reaching out to fans, followers and customers. In fact, as long as you keep your subscribers happy by providing value to their lives and not just sales or spam to their inbox, email just might be the most cost-effective marketing solution.

If you do it right, you will most likely come to a point where your subscribers don’t just know and trust you; they look forward with anticipation to your next email.