When running a business ...
... issues are a fixed part of the game and everyday matters – regardless of the season. Many issues are just minor snags that can be dealt with and resolved swiftly using in-house resources. But some issues are comprehensive, complex, and business-critical. They are in fact . . . problems.
They require creativity
These problems require unusual attention, an alternate path and methodology. Creativity is not for decoration only but can easily be the answer to your business problems. It involves bringing the right mix of madness, curiosity, structure and intelligence to the table. To foster innovation, generate ideas, and ensure progress.
Creativity is a lot of things. It's not diplomatic and it's not routine. It can’t be measured or quantified. Its absence might not be felt. But when it enters the room, its presence is easy noticeable and makes everything taste just a little bit better.