When running a business ...
... issues are a fixed part of the game and everyday matters – regardless of the season. Many issues are just minor snags that can be dealt with and resolved swiftly using in-house resources. However, some issues are comprehensive, complex, and business-critical. They are, in fact . . . problems.
They require creativity
These problems require unusual attention, an alternate path and a methodology. Creativity is not only for decoration but can easily answer your business problems. It involves bringing the right mix of madness, curiosity, structure and intelligence to the table. To foster innovation, generate ideas, and ensure progress.
Creativity is a lot of things. It's not diplomatic, and it's not routine. It can’t be measured or quantified. Its absence might not be felt. But when it enters the room, its presence is easily noticeable and makes everything taste just slightly better.