@font-face{font-display:swap;font-family:Pacifico;font-style:normal;font-weight:400;src:url(https://147344321.hs-sites-eu1.com/hubfs/Pacifico-400.ttf) format("truetype")}.frankly-b2b-lk{--b2blk-darkblue:var(--frankly-darkblue,#02005e);--b2blk-red:var(--frankly-red,#ff3d22);--b2blk-pink:var(--frankly-pink,#ff7dad);--b2blk-yellow:var(--frankly-yellow,#ffd845);--b2blk-green:var(--frankly-curious-green,#4fff81);--b2blk-lightblue:var(--frankly-lightblue,#dceafa);--b2blk-pastelblue:#9bccfb;--b2blk-blue:#0f02f7;--b2blk-sand:var(--frankly-sand,#f6ede2);--b2blk-white:var(--frankly-white,#fff);--b2blk-ink:var(--frankly-ink,#0e1112);--b2blk-font-display:var(--font-display,"Vesterbro",Georgia,serif);--b2blk-font-body:var(--font-body,"Roboto",sans-serif);--b2blk-font-script:"Pacifico",cursive;--b2blk-max-w:72rem;--b2blk-pad-x:clamp(1.25rem,5vw,3.5rem);--b2blk-nav-h:var(--nav-h,96px);--b2blk-panel-0:#fff;--b2blk-panel-1:#e3f1fd;--b2blk-panel-2:#a3defb;--b2blk-panel-3:#fb5e62;color:var(--b2blk-ink);font-family:var(--b2blk-font-body)}body:has(.frankly-b2b-lk) 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auto;max-width:var(--b2blk-max-w);padding:0 var(--b2blk-pad-x) 3rem;text-align:center}.b2blk-hero__title{color:var(--b2blk-white);font-family:var(--b2blk-font-display);font-size:clamp(3.125rem,5.4688vw + 2.0313rem,7.5rem);font-weight:700;line-height:1;margin:0 0 1.75rem}.b2blk-hero :is(h1,h2) span{display:block;font-size:70%}.b2blk-hero__intro{font-size:clamp(1rem,.3125vw + .9375rem,1.25rem);line-height:1.35;margin:0 auto;max-inline-size:65ch;text-align:center}.b2blk-hero__intro p{margin:0}.b2blk-hero__cta{display:none}.b2blk-hero__figure{aspect-ratio:4/3;border-radius:.5rem;margin:0;overflow:hidden}.b2blk-hero__figure img{display:block;height:100%;object-fit:cover;width:100%}.b2blk-tab-teaser{background:none;margin-block-end:-5rem;margin-inline:auto;max-inline-size:40rem;padding:1rem 1.5rem 5rem;position:relative}.b2blk-tab-teaser__callout{align-items:center;aspect-ratio:1;background-color:var(--b2blk-pastelblue);border-radius:50%;display:flex;inset-block-start:0;inset-inline-end:0;justify-content:center;padding:1em;position:absolute;text-align:center;transform:translate(calc(100% + 4em),-40%);width:8.5rem}.b2blk-tab-teaser__callout-text{color:var(--b2blk-darkblue);font-family:var(--b2blk-font-script);font-size:1.125rem;line-height:1.2;margin:0;padding:0;text-align:center}.b2blk-tab-teaser__callout svg{aspect-ratio:auto;bottom:-3.5em;display:inline-block;height:100%;left:-4.25em;max-height:100%;max-width:100%;position:absolute;width:5em}.b2blk-tab-teaser__arrow{color:var(--b2blk-white);height:auto;opacity:.45;position:absolute;right:calc(clamp(2rem, 8vw, 5rem) + 10rem);top:50%;transform:translateY(-80%) scaleX(-1);width:3.5rem}.b2blk-tab-teaser__tabs{align-items:center;display:flex;flex-wrap:wrap;gap:.5rem;justify-content:center;list-style:none;margin:0 auto;overflow:visible;padding:0}.b2blk-tab-teaser__tabs li{max-inline-size:65ch;min-inline-size:13em;text-wrap:pretty}.b2blk-tab-teaser__tab{align-items:center;background-color:var(--b2blk-darkblue);border:1px solid var(--b2blk-white);border-radius:.35rem;color:var(--b2blk-white);display:flex;font-family:Roboto,sans-serif,Arial,Helvetica Neue,Helvetica;font-size:1rem;font-weight:700;height:100%;justify-content:center;line-height:1.2;padding-block:.5em;padding-inline:1em;transition:background-color .3s,color .3s}.b2blk-tab-teaser__tab:hover{background:var(--b2blk-white);border-color:var(--b2blk-darkblue)}@media (max-width:70rem){.b2blk-tab-teaser{padding-bottom:1.5rem;padding-top:0}.b2blk-tab-teaser__tabs{grid-template-columns:1fr}.b2blk-tab-teaser__arrow,.b2blk-tab-teaser__callout{display:none}}.b2blk-hero-accordion-section{background-color:var(--b2blk-darkblue);display:flex;padding:1rem}.b2blk-hero-accordion{--summary-size:4.5rem;background:var(--b2blk-panel-bg,var(--b2blk-white));border-radius:1rem;color:var(--b2blk-darkblue);container-type:inline-size;display:flex;flex-grow:1;gap:0;margin-block:6rem 102px;margin-inline:auto;max-inline-size:80rem;min-block-size:20rem;overflow:hidden;transition:.6s}.b2blk-hero-accordion[data-selected="0"]{--b2blk-panel-bg:var(--b2blk-panel-0)}.b2blk-hero-accordion[data-selected="1"]{--b2blk-panel-bg:var(--b2blk-panel-1)}.b2blk-hero-accordion[data-selected="2"]{--b2blk-panel-bg:var(--b2blk-panel-2)}.b2blk-hero-accordion[data-selected="3"]{--b2blk-panel-bg:var(--b2blk-panel-3)}.b2blk-panel{display:grid;grid-template-rows:var(--summary-size) 0fr;text-orientation:mixed;transition:grid-template-rows .4s;writing-mode:sideways-lr}.b2blk-panel:last-child{border-right:none}@media (min-width:40rem){.b2blk-panel:has(.b2blk-panel__trigger[aria-expanded=true]){flex-basis:1000%;grid-template-rows:0 1fr}}.b2blk-panel__trigger{align-items:center;background:none;border:none;cursor:pointer;display:flex;height:100%;min-height:3.5rem;padding:1.5rem .75rem;text-align:center;transition:opacity .3s;width:100%}[data-panel="0"] .b2blk-panel__trigger{background-color:var(--b2blk-panel-0)}[data-panel="1"] .b2blk-panel__trigger{background-color:var(--b2blk-panel-1)}[data-panel="2"] .b2blk-panel__trigger{background-color:var(--b2blk-panel-2)}[data-panel="3"] .b2blk-panel__trigger{background-color:var(--b2blk-panel-3)}.b2blk-panel__label{color:var(--b2blk-darkblue);font-family:var(--b2blk-font-display);font-size:clamp(1.5rem,.4688vw + 1.4063rem,1.875rem);font-weight:700;white-space:nowrap;writing-mode:sideways-lr}@media (min-width:40rem){.b2blk-panel:has(.b2blk-panel__trigger[aria-expanded=true]) .b2blk-panel__trigger{opacity:0}}.b2blk-panel__section{height:100%;margin:0;overflow:hidden;padding:0;transition:opacity .3s;width:100%;writing-mode:horizontal-tb}.b2blk-panel__body{color:var(--b2blk-darkblue);display:none;display:flex;flex-direction:column;height:100%;isolation:isolate;justify-content:flex-end;padding:3rem;position:relative;width:calc(100cqw - var(--summary-size)*3)}.b2blk-panel__heading{color:var(--b2blk-darkblue);font-family:var(--b2blk-font-display);font-size:clamp(1.25rem,2.5vw,2rem);font-weight:700;line-height:1.15;margin:0 0 1.25rem}.b2blk-panel__copy{font-size:1rem;line-height:1.6;max-inline-size:65ch;text-wrap:pretty}.b2blk-panel__copy p{margin:0 0 .875rem}.b2blk-panel__copy p:last-child{margin-bottom:0}.b2blk-panel img{display:inline-block;height:20rem;margin-block-end:auto;margin-block-start:0;max-width:100%;object-fit:contain;object-position:100% 50%;order:1;padding:1rem;width:100%;z-index:0}.b2blk-panel.essentials img{height:24rem;margin-block-start:-4rem;object-position:50% 0;order:0}.b2blk-panel.direction :is(h2,p){max-inline-size:60%}.b2blk-panel.direction .b2blk-panel__body{justify-content:flex-start}.b2blk-panel.direction img{height:100%;inset:0;margin:0;margin-inline-end:-4rem;object-fit:cover;object-position:100% 100%;padding:0;position:absolute;width:100%;z-index:-1}.b2blk-panel.pragmatic img{height:24rem;margin-block-end:-4rem;margin-block-start:auto;object-position:100%}@media (max-width:40rem){.b2blk-hero-accordion-section{background:transparent;padding:0}.b2blk-hero-accordion{border-radius:0;flex-direction:column;margin-block-end:0;min-height:auto}.b2blk-details-summary{height:auto}.b2blk-panel{grid-template-rows:var(--summary-size) 1fr;writing-mode:initial}.b2blk-panel.context{background-color:var(--b2blk-panel-0)}.b2blk-panel.essentials{background-color:var(--b2blk-panel-1)}.b2blk-panel.direction{background-color:var(--b2blk-panel-2)}.b2blk-panel.pragmatic{background-color:var(--b2blk-panel-3)}.b2blk-panel.direction :is(h2,p){max-inline-size:100%}.b2blk-panel.context img{margin-block-end:-3rem}.b2blk-panel.essentials img{height:20rem;margin-block-end:-4rem;order:1;scale:1 -1}.b2blk-panel.direction img{margin-inline-end:-1.5rem;object-fit:cover;position:relative}.b2blk-panel.direction img,.b2blk-panel.pragmatic img{height:20rem;margin-block-end:-4rem}.b2blk-panel__trigger{padding-inline:1.5rem}.b2blk-panel__label{writing-mode:horizontal-tb}.b2blk-panel__body{display:flex;height:100%;padding-block-start:0;padding-inline:1.5rem;width:100cqw}}.b2blk-intro{margin-inline:auto;max-width:90rem;padding:clamp(3rem,8vw,6rem) 1.5rem;width:100%}.b2blk-intro__inner{align-items:start;display:grid;gap:10rem;grid-template-columns:1fr 1fr}.b2blk-intro__title{color:var(--b2blk-darkblue);font-family:var(--b2blk-font-display);font-size:clamp(2.1875rem,3.5156vw + 1.4844rem,5rem);font-weight:700;line-height:1;margin:0;text-wrap:balance}.b2blk-intro__col--copy{font-size:1rem;line-height:1.7}.b2blk-intro__col--copy p{margin:0 0 1rem}.b2blk-intro__col--copy p:last-child{margin-bottom:0}@media (max-width:47.9375rem){.b2blk-intro__inner{gap:1.5rem;grid-template-columns:1fr}}.b2blk-filter__anchor{scroll-margin-top:calc(var(--b2blk-nav-h) + 4rem)}.b2blk-filter__nav{background:var(--b2blk-white);display:flex;justify-content:center;margin-block-end:-4.5rem;position:sticky;top:0;z-index:70}.b2blk-filter__tabs{display:flex;gap:0 1rem;margin:0;margin-block-start:1.5rem;max-width:var(--b2blk-max-w);overflow-x:auto;padding:1.5rem;padding-block-start:0}.b2blk-filter__radio{height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;clip:rect(0,0,0,0);border:0;white-space:nowrap}.b2blk-filter__label{align-items:center;background-color:var(--b2blk-white);border:1px solid var(--b2blk-darkblue);border-radius:.35rem;color:var(--color-b2);cursor:pointer;display:flex;font-family:var(--b2blk-font-body);font-size:1rem;font-weight:700;height:100%;justify-content:center;line-height:1.4;max-inline-size:65ch;min-inline-size:16em;padding-block:.5em;padding-inline:1em;text-wrap:pretty;transition:background-color .3s,color .3s}.b2blk-filter__radio:checked+.b2blk-filter__label{background-color:var(--b2blk-darkblue);border-color:var(--b2blk-white);color:var(--b2blk-white)}.b2blk-filter__radio:focus-visible+.b2blk-filter__label{outline:2px solid var(--b2blk-darkblue);outline-offset:-2px}@media (max-width:40rem){.b2blk-filter__tabs{overflow-x:auto;-webkit-overflow-scrolling:touch;scrollbar-width:none}.b2blk-filter__tabs::-webkit-scrollbar{display:none}}.b2blk-accordion-mount{margin-block-end:6rem;margin-block-start:-3rem;margin-inline:auto;max-inline-size:90rem;padding:0;padding-block-end:1.5rem;padding-block-start:9rem}.b2blk-accordion-mount .b2blk-details{display:none}.frankly-b2b-lk:has([name=select][value=strategy]:checked) .b2blk-accordion-mount .b2blk-details[id^=accordion_strategy]{display:block}.frankly-b2b-lk:has([name=select][value=content]:checked) .b2blk-accordion-mount .b2blk-details[id^=accordion_content]{display:block}.frankly-b2b-lk:has([name=select][value=activation]:checked) .b2blk-accordion-mount .b2blk-details[id^=accordion_activation]{display:block}.frankly-b2b-lk:has([name=select][value=execution]:checked) .b2blk-accordion-mount .b2blk-details[id^=accordion_execution]{display:block}.b2blk-details{background-color:var(--b2blk-white);border:1px solid var(--b2blk-darkblue);border-radius:1.5rem 1.5rem 0 0;margin-block-end:-1.5rem;margin-block-start:-1.5rem;padding:0;position:relative;transition:background-color .3s}.b2blk-details[open]{background-color:var(--b2blk-lightblue)}.b2blk-details-summary{cursor:pointer;display:flex;flex-direction:column;justify-content:center;list-style:none;margin-inline:auto;max-inline-size:70rem;padding:1.5rem;padding-block-end:3rem;padding-inline-end:3.5rem;user-select:none}.b2blk-details-summary::-webkit-details-marker{display:none}.b2blk-details-summary .b2blk-section__header{flex:1;margin:0}.b2blk-details-summary .b2blk-section__eyebrow{color:var(--b2blk-darkblue);margin:0 0 .25rem;margin-block-end:.25em;text-wrap:pretty}.b2blk-details-summary .b2blk-section__title{font-size:clamp(1.375rem,.625vw + 1.25rem,1.875rem);margin:0}.b2blk-details-icon{align-items:center;border:1px solid var(--b2blk-darkblue);border-radius:50%;color:var(--b2blk-darkblue);display:flex;height:min(10vw,3rem);justify-content:center;position:absolute;right:.5em;transition:transform .2s;width:min(10vw,3rem)}.b2blk-details-icon .b2blk-icon-open,.b2blk-details[open] .b2blk-details-icon .b2blk-icon-closed{display:none}.b2blk-details[open] .b2blk-details-icon .b2blk-icon-open{display:block}.b2blk-details .b2blk-section{padding-bottom:2rem}.b2blk-sections-fallback{margin:0 auto;max-width:var(--b2blk-max-w);padding:0 var(--b2blk-pad-x)}.b2blk-section__inner{display:flex;flex-direction:column;gap:1.5rem;justify-content:flex-start;margin:0;margin-inline:auto;max-inline-size:70rem;padding-block-end:3rem;padding-block-start:0;padding-inline:1.5rem;h3,li,p{color:var(--b2blk-darkblue);font-size:var(--fs-post-body)}li,p{max-inline-size:65ch;text-wrap:pretty}}.b2blk-section__header{grid-column:1/-1}.b2blk-section__title{color:var(--b2blk-darkblue);font-family:var(--b2blk-font-display);font-size:clamp(1.4rem,2.5vw,2rem);font-weight:700;line-height:1.15;margin:0}.b2blk-section__help{grid-column:1}.b2blk-section__evidence-heading,.b2blk-section__help-heading{font-family:var(--b2blk-font-body);font-weight:700;margin:0;margin-block-end:1.5rem}.b2blk-section__bullets{margin:0 0 1rem;padding-left:1.25rem}.b2blk-section__bullets li{line-height:1.6;margin-bottom:0}.b2blk-section__help>p{margin:0}.b2blk-section__evidence{grid-column:2}.b2blk-section__cases{display:grid;gap:3.125rem;grid-template-columns:repeat(auto-fill,minmax(20rem,1fr));inline-size:100%;margin-block-end:1.5rem;max-inline-size:70rem;padding-inline:0}@media (max-width:40rem){.b2blk-section__cases{margin-block-end:0}}.b2blk-case{background:var(--b2blk-lightblue);overflow:hidden;position:relative}.b2blk-case:has(a:hover,a:focus) .b2blk-case__img{opacity:.6}.b2blk-case__img{background:var(--b2blk-sand);display:block;object-fit:cover;transition:opacity .3s;width:100%}.b2blk-case__client{font-weight:700;margin-block-end:0;margin-block-start:1.5rem}.b2blk-case__blurb{margin:0}.b2blk-case__link{bottom:0;font:0/0 a;left:0;position:absolute;right:0;top:0;z-index:1}.b2blk-modal{border:none;border-radius:1.5rem;inline-size:100%;margin:auto;max-block-size:calc(100% - 3rem);max-inline-size:min(80rem,100% - 3rem);outline:none;overflow:hidden;overflow-y:auto;padding:1.5rem;padding-block-end:4.5rem}.b2blk-modal::backdrop{background:rgba(0,0,0,.7)}.b2blk-modal__inner{position:relative}.b2blk-modal__close{align-items:center;block-size:3.5rem;border:none;border-radius:50%;color:var(--b2blk-ink);cursor:pointer;display:flex;inline-size:3.5rem;inset-block-start:1.5rem;inset-inline-end:1.5rem;justify-content:center;padding:1rem;position:absolute;transition:background .15s}.b2blk-modal__close,.b2blk-modal__close:focus,.b2blk-modal__close:hover{background:transparent}.b2blk-modal__title{color:var(--b2blk-darkblue);font-weight:700;margin:1em 0;text-align:center}.b2blk-modal__subtitle{color:#555;font-size:.9375rem;line-height:1.6;margin:0 0 2rem}.b2blk-modal__form{--hsf-navigationrow-buttons-single__justify-content:flex-start;:is(label,#bump){color:#333;display:inline-block;font-weight:300;margin-bottom:.5em}:is(input,textarea,#bump){appearance:none;background-color:transparent;border:1px solid #c4c4c4;-webkit-border-radius:8px;box-sizing:border-box;color:#333;font-weight:300;padding:10px 20px;width:100%}:is(input:checked,#bump){+span:before{align-items:center;content:"✓";display:flex;justify-content:center}+span:after{content:none}}:is(form,#bump){display:grid;gap:1rem;grid-template-columns:repeat(auto-fit,minmax(20rem,1fr));margin:auto;max-width:60rem}:is(button,#bump){background-color:transparent;border:1px solid var(--b2blk-darkblue);border-radius:8px;color:var(--b2blk-darkblue);cursor:pointer;font-size:18px;font-weight:700;line-height:30px;margin:0 0 20px;min-width:100px;padding:7.5px 50px;text-align:center;transition:all .2s cubic-bezier(.645,.045,.355,1);width:auto}:is(button:hover,button:focus,#bump){background-color:var(--b2blk-darkblue);color:var(--b2blk-white);transform:translateY(0)}.hsfc-DataPrivacyField :is(div,#bump){font-size:.875rem;font-weight:300;margin-block-end:0;span{color:#333;font-size:.875rem;margin:0!important;padding-left:30px!important;span{padding:0!important}}span:before{height:1.25rem;width:1.25rem}}:is(.hsfc-Step__Content,#bump){padding:0}.hsfc-CheckboxFieldGroup{.hsfc-CheckboxFieldGroup__Options .hsfc-FieldLabel{align-items:center;border:1px solid var(--b2blk-darkblue);border-radius:100vmax;color:var(--b2blk-darkblue);display:flex;float:left;gap:.5em;justify-content:center;margin-block-end:.5rem;margin-inline-end:.5rem;padding-block:.25em;padding-inline:1em;span{color:var(--b2blk-darkblue);margin:0!important;padding-left:1rem!important}span:before{height:1.25rem;width:1.25rem}:has(input){background-color:var(--b2blk-darkblue);color:var(--b2blk-white)}}}.hsfc-PostSubmit :is(p,#bump){color:var(--b2blk-darkblue);font-family:var(--b2blk-font-body);margin-top:-1.5rem}}.hsfc-PostSubmit{text-align:center}.b2blk-form-placeholder{background:var(--b2blk-sand);border-radius:.25rem;color:var(--b2blk-ink);font-size:.9rem;padding:1rem}.b2blk-final-cta{background:var(--b2blk-sand);margin-block:-1.5rem;padding-block:4.5rem;.b2blk-final-cta__inner{margin:0 auto;max-width:40rem}.b2blk-final-cta__btn{background:var(--b2blk-blue);border:none;border-radius:0;color:var(--b2blk-white);font-size:clamp(1.375rem,.625vw + 1.25rem,1.875rem);margin-inline:auto;transition:.3s}.b2blk-final-cta__btn:focus-visible,.b2blk-final-cta__btn:hover{background:var(--b2blk-blue);scale:1.05}}